by umannyt » Mon Feb 08, 2010 9:54 pm
I'm not surprised either. The signs were there. The following is my personal analysis:
During the 1st year of DW ownership, DW was really gung-ho about the Gon Bops name by coming out with CA Series congas and bongos with various color selections in either lacquer or satin finishes with plain, burst and even fancy colors and design (multi-colored stripes, checkered, conga type painted on the shell, etc.). DW came out with a relatively large catalog for 2007 showcasing these color options. CA Series congas were street-priced around at $700 each and the same-series bongos were street-priced at around $300 each.
Then, in 2008, one could see severe cost-cutting measures implemented by DW. The color selections for both the CA Series congas and bongos were very visibly limited to just 2: either Natural or Mahogany. Yet, the prices for both CA Series congas and bongos almost doubled! (I read somewhere that DW had significantly underpriced their CA Series congas and bongos for 2007 and, therefore, suffered a loss.) Also, the 2008 Gon Bops Catalog became almost a miniature version of that of the year before. I know 'cause I own a copy each of both catalogs.
From a Sales and Marketing standpoint, DW/Gon Bops didn't sell enough CA Series congas and bongos to help their bottom line financials. This isn't surprising given (1) their high-end pricing structure and (2) the reality that the market for high-end congas and bongos is obviously not as big as the market for high-end kit drums.
Meanwhile, on their entry-level to mid-level Tumbao and Tumbao Pro congas and bongos and various hand-percussion instruments, which were expected to sell in much greater volume than their CA Series line, I believe that DW/Gon Bops didn't go as good a job in marketing as Latin Percussion (LP), Pearl, Meinl and the other major percussion companies did with their own competing entry-level to mid-level products.
Again, just my personal analysis--even speculation,