by Isaac » Wed Oct 19, 2011 6:05 am
If only the beginner conga players would actually go back, and have a listen
to the music of those masters in the ads; that would make these ads truly worthwhile.
Otherwise they are misleading, ( it's advertising, what else is new ) and
I hope the younger prospective buyers will dig a little deeper.
Distorting the true history is especially annoying to us , but part of normal advertising.
The aim of any company is to survive and get market share by all means open to it.
They seem to doing a good job hanging in there, while other industries
around us are collapsing. They should be mindful of their integrity, however.
I suspect, as Leedy mentioned also, this line is a direct competitve response to Gon Bops entry level congas also
with black cosmetic bands. There's nothing special about those Gon Bops either.
GB is also banking on the nostalgia factor...and I suspect that they're not selling a whole lot of them.
If they're at a lower price point they'll be bought by schools, and definitely in the
"good enough" category for beginners. I wish I had some of these kicking
around, back when I was a teenager in high school. I had a cheap mexican tackhead conga then.
A year later, I ordered some LP traditional hardware and mounted my first rawhide on it.
Steve is absolutely right, when looking at our overall economic environment, not
everyone has disposable cash for the best congas.
We are mostly connaiseurs of only the best of the best here..,but that's not
where the wider market. Let's face it...some people can be conga snobs.
If LP or Meinl, GB, etc had to depend on us
here, they'd be out of business. They're mission is to survive
and continue growing their market share. It's a business like any other....
except healthier and more fun than most! It's not weapons, oil, booze,
chemical, pharmaceutical, banking or tobacco.
There are plenty of bad guys you can go after, without kicking
the instrument company that put the most congas out there.
If you don't like an ad campaign,
or entry level product, hold out for what you do like,
or let their marketing people know.
We have to encourage the young players to
start on anything they can get there hands on....and learn.
If the learning sticks, in a few years they'll merit an upgrade
to a higher end instrument. This will only happen if they study and
learn. The best instrument is no substitute for knowledge
and creativity. Can you teach a beginner a slap or a tumbao on these
LP "rumba" drums. You bet.
Withought a serious educational branch of marketing, we're going to see the diminishing awareness of the conga
as a serious instrument in the future. I sadly have seen high school band rooms that
have congas collecting dust. They're also strapped for money now.
The state of Music Education should be addressed in a new thread, in my opinion.
It's under attack.
Isaac Gutwilik
musician / graphic design / public relations
Last edited by
Isaac on Fri Oct 21, 2011 9:46 pm, edited 4 times in total.